Wednesday, 16 December 2015

Mobile Responsive Site or Mobile Application !?

Actually Both !

It would always be good to have both to cater to both kind of users, who search for mobile apps and the others who have been using or accessing your website and search for the same on mobiles/tablets too.

Incase you have to choose between the two for some reason then a few things should be taken into consideration.

If you already have a web presence, then you need to use some kind of analytic tools (maybe start with Google Analytics) and constantly monitor the number of returning users and new users, along with total website traffic.  If you have a good number of users then  a mobile responsive website as a first step is the only logical thing to do.

Likewise, if you have spend money on Online Advertising or SEO then a responsive site would be a good decision and mobile application can be taken up as a second thing.

However, if the plan is to launch a new system and you need to decide between a mobile application or a mobile responsive website then a lot would depend on what kind of system do you plan to have in place, If it sells something like a product or a service then a mobile app would be a better choice. However if its just an informational system then maybe some good blogging and a website can be a better step.

Though we always have good reasons to start with a web system in certain cases however the importance of mobile application can never be over looked and we have already mentioned quite a few things for the same in our earlier blog.

Hope you liked it.


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